Passer Vulpes Productions Stats: August 2019

Hello Everyone, It’s Lee here! Part of our ethos as podcast makers is maintaining openness and transparency around our productions. As such, Each month I’ll be providing detailed breakdowns of the download and listen statistics of each of our podcasts. I’ll discuss some of the trends that I see, what interesting items have happened that might explain those trends, and give some general information on what I’ve seen from our podcast stats.

Love and Luck

This month, Love and Luck managed 24765 downloads - a significant drop on last month’s total of 27561, but very much in line with our usual pattern of downloads - 23000-25000 a month appears to be our base state for downloads, assuming no other big changes occur. Let’s look at the Debut/Archive divide:

Our division between Debut and Archive episodes remained remarkably consistent to last month’s totals:

Debut: 6368 (25.71% of total) (Up 0.18pts)
Archive: 17370 (70.14% of total) (Up 0.40pts)
Announce: 1027 (4.15% of total) (down 0.58pts)

As you can see, the percentages are within 0.5 percentage points from last month’s totals - even with the slight reduction in the actual figures, it’s very consistent.

In fact, the figures in general show a consistency that doesn’t happen often - Usually, as people discover and pick up the show, our figures tend to vary quite a bit month-to-month. In some ways, this isn’t much of a surprise - we haven’t done a great deal of marketing for the show for a while, as me and Erin focus on our own stuff, so we’re not getting a great deal of big boosts like we may have previously (last month being an exception thanks to our showing on the BBC).

Our next chart is the milestone chart. Now, this doesn’t change a great deal, seeing as once the milestone’s reached, that’s about it. But on the end of the graph, again, we see a remarkable amount of consistency in our figures here - As we reach the end of the season, our shows are performing pretty much the same each run. Which is a little interesting, considering the archive downloads would indicate more growth than that - we’re still getting a huge number of people starting the show, so you’d think the milestone numbers would fall as we get more people listening episode-to-episode. This is something I’ll probably keep looking at in the next few months, as Season 2 winds down and we get a more nuanced look at how the show grows without new episodes in the mix.

Next up, we’re updating the Strata chart, which tells a story that seems a little off compared to the milestone totals - we can see that, for the episodes at the end, there’s clear growth in the more recent downloads - more people are going through and discovering the show, and more people are downloading the newest episodes. Note, the tapering off of downloads at the end isn’t evidence of anything - the most recent episodes, just by dint of being new, won’t have had their full download total yet. This is a weird discontinuity in the data that will probably only become clear in the next few months (after all, the milestone totals at the higher levels don’t come in for over a month!)

So last month, we mentioned that Apple Podcasts had created new Fiction categories, that of course we jumped onto as quick as we could! Chartable’s data wasn’t quite as fast as we were, so this was the first month we had data on the new chart. One detail that can be seen very clearly is that the number are much smaller in the new category. I think this chart tells a story more about the new charts than of our podcast - you can see the big drop around the 8th and 9th of August in the US charts when a bunch of new shows joined the category, along with that slow decline as shows drip feed into the new category. I don’t expect this to the be last time we see a jump like this, so we’ll continue to monitor this for the next month and see where things land.

Another interesting bit of data - The AU chart data comes in just as the big drop happens - but there’s no drop in the AU chart data. This indicates to me that our high status on the AU charts is probably not a function of the smaller category - this is probably an accurate representation of our popularity on that chart.

In terms of the Country stats, the United Kingdom continues to take over from Australia in the #2 spot, thanks to our BBC appearance, although I also predict that this will be short-lived - even now, the numbers are close to level, so I don’t doubt that they’ll revert to previous form by next month. To noone’s surprise, the Grand total figures didn’t move an inch - even with the larger UK totals, there’s enough downloads now that it would require massive or long-term shifts to start moving those figures.

Nym’s Nebulous Notions

As we’ve mentioned previously, Nym’s quite the different data set, so remember - we don’t distinguish Debut from Archive, and the there’s no heartbeat like Love and Luck. With that said, let’s get into this month’s figures:

August’s download total continues to drop vs previous months: 1024 downloads for August, compared to 1518 for July. That’s not nearly as big a drop as June to July, I look forward to seeing next month’s data to see if this decay continues.

The daily chart looks a lot more even, now that we’re not looking at the big launch bump, but compared to Love and Luck’s archive downloads, it’s still remarkably variable at it’s scale. There are some days where the downloads are in single figures, and some days where the downloads are nearly triple-figures! One thing, I think, that adds to this variability is due to the smaller number of episodes - with only 12, the spread of downloads is only going through maybe a few days, rather than Love and Luck, which I’m sure may take people a lot longer to get through the backlog. We’ll see if this variability does continue over the next few months!

The Strata chart confirms our comments from last month - Episode 1 continues to be the episode with the most downloads, Episode 5 continues to be the clear “If you’re here, you’re with us to the end” episode, and Episode 12 continue to be that weird auto-download artifact. Not much more that needs to be said on this one.

The Country breakdown is actually quite similar to the breakdown for Love and Luck in many ways, with the big English-speaking countries at the top (US, Australia, Canada and the UK) followed by New Zealand and the Phillipines (also two English-speaking countries), with Germany and Sweden coming next, and Brazil and France in the rear. Should we get any big spikes, I expect this data will vary wildly, considering how early days it is for the show’s download figures! What I do not expect, is for the US to be knocked off the top of the chart - It does seem to be true that the US is just an enormous market, especially for audio fiction!

So, for some reason, Nym took quite a bit longer than expected to make the jump from the Performing Arts chart to the Science Fiction chart - we didn’t actually get to see it jump until around the 26th, so I can’t make a lot of claims as to the Science Fiction Data, considering how little we have of it.

The last of the Performing Arts data is a little interesting to look at - It’s interesting that the Australian charts are a lot more stable than the US charts (those spikes keep upping the figures, while the Australian numbers keep declining). Another interesting feature is that once the two podcasts hit the Science Fiction category, they stopped declining pretty much immediately. Now, I’m not certain this is a real pattern yet, but if it holds, it likely means that the Science Fiction category means a lot better discovery than Performing Arts, which is pretty obvious when you think about it? We’ll see how the figures go from here, I think.

Floodlight Viscera

So, as we mentioned last Month, Floodlight Viscera is again, a different set of data than the above. It’s incredibly small, gets no marketing, and is designed to be a no-stress creative outlet for Erin. It’s downloads are sufficiently small that it makes no sense to give daily downloads, so let’s look at the monthly totals instead:

Probably the big story here is last month had a quite impressive jump in archive downloads - it seems that at least a few people must have see last month’s post and decided to check it out! Good on you! As a result, there’s a slight uptick in debut listens as well, although again, nothing particularly big. It probably says something that a download figure of 50-60 is a marked change in FLV’s usual download totals!

And the final chart is the last 6 month download figures. Now, there’s actually some interesting shifts here - for one thing, it appears that one of our listeners raiding the archives is clearly from France, as France is in the number 2 spot all of a sudden. Apart from that, it’s pretty similar to last month, with US out in front, Australia still taking up a good deal more downloads (nearly as much as our french listener), and a smattering of tiny downloads elsewhere.

And that’s it for all our shows! If you have any questions, you’re more than welcome to hit me up on twitter, I’m @passerkirbius, I’m always happy to chat stats!

Supernatural Sexuality with Doctor Seabrooke Premiere Party!

Supernatural Sexuality with Doctor Seabrooke is getting closer and closer to the launch date! As such,  we're so excited to tell you that we will be having an in-person premiere event in Melbourne to celebrate the release of the show! 

Come on down to Hares and Hyenas in Fitzroy on October 13th to sit down with us to watch the first two episodes of the with full open captions! Afterwards, there'll be a quick Q&A session with us! The venue is 100% wheelchair accessible, and is a proud queer venue! Tickets are 100% free, all we need is for you to RSVP, as numbers will be limited!


We are so excited to get the opportunity to watch the show with people present, it's going to be amazing! We hope to see Melbourne people there! 

If you can't make it, the Podcast itself will drop the first episode the Thursday after, on October 17th!

Supernatural Sexuality with Dr Seabrooke Trailer & Release Date!

We are so excited to release the trailer for our upcoming show, “Supernatural Sexuality with Dr Seabrooke”!

Supernatural Sexuality with Dr Seabrooke is a fictional sex and romance advice radio show set in a world where monsters are real.

Monsters and humans alike call in to noted folklorist, sexologist and relationship therapist Dr Olivia Seabrooke for help in finding ways forward on the issues that spring up in relationships where people’s needs, cultures and bodies are radically different. It’s for people who want diverse relationships, real advice, and happy endings. The world can seem hard and hopeless, but on this show, there is always a way forward, even if it’s hard to see at first.

The good doctor will be coming to your podcasts with her first episode on October 17, 2019!

You can learn more about the show, and find links to all the places you can subscribe to listen (including with captions over on YouTube), over at

Passer Vulpes Productions Stats: July 2019

Hello Everyone, It’s Lee here! Part of our ethos as podcast makers is maintaining openness and transparency around our productions. As such, Each month I’ll be providing detailed breakdowns of the download and listen statistics of each of our podcasts. I’ll discuss some of the trends that I see, what interesting items have happened that might explain those trends, and give some general information on what I’ve seen from our podcast stats.

Love and Luck

This month, Love and Luck managed 27561 downloads, a significant increase from last month’s figure of 23784 (a 14.71% increase). This is quite a difference from last month, and we can identify the reason pretty easily - at the end of June, our podcast was featured on BBC’s Podcast Radio Hour, thanks to the wonderful Ella Watts! This increased our profile in the UK, which until this month we didn’t typically get a great deal of traction.

This chart shows the division of our downloads between Debut (defined as the most recent episode at the time’s first week downloads), Archive (any other downloads for an episode) and Announcements (any downloads of non-story items on our feed). The totals for each of these categories are:

Debut: 7037 (25.53% of total)
Archive: 19220 (69.74% of total)
Announcement: 1304 (4.73% of total)

Our standard observation is that, because Love and Luck is a narrative show that needs people to listen from the start, we always a lot more Archive downloads than debut. But what’s interesting about this month is that typically, our Archive downloads are at between a 3:1 or 4:1 ratio. Right now, that ratio has dropped a bit - this month it’s around 2.73:1. This could be indicating a slow down in people discovering the podcast, later on we’ll check to see how that holds through some other measures of that.

This chart gives us a neat little way of measuring the velocity of our downloads, how quickly Love and Luck downloads rise, and gives us the ability to see how this velocity has changed over time. The first big features that this chart shows is that that velocity has increased - For some time now, a new episode gets to 1500 downloads in roughly a week, a change from not only our first season (where it would take around 6 months to reach that milestone), but even from the first half of our second season (where it was taking around 2 months to reach that milestone). And it’s getting faster - the 2000 download milestone continues to drop each episode as well.

This chart is one that I’ve always loved to do because it encapsulates so much about how the separate episodes accrue downloads. I used to build this with every month having a different colour, but we’ve now been running for so long that it’s just a mess, so I’ve just let 2017 and 2018’s data stay together. But that itself really shows - A lot of our newer episodes are receiving, in their first month, at least as much as episodes first got in 2018!

Another interesting bit that this chart shows is that Episode 49 (the first episode of our second season) continues to grow just that little bit faster than all our other episodes - I suspect that some listeners may be choosing to start at Season 2. The fact that the next few episodes in sequence are also a bit more elevated in downloads I think adds some evidence to that theory.

This chart is a pretty simple one - this is our highest daily ranking on the Apple Podcasts charts in our chosen category. An important thing to note is that the end of July was when Apple Podcasts moved to their new podcast category system, which impacted us directly, because of the new Fiction category! This is why this chart stops at July 24th - That was the point where we flipped the switch and moved to the Fiction: Drama category on Apple Podcasts. However, my source for our charting information (Chartable) is still working on getting the new categories captured, so there’s going to be a significant gap in our data on this until their systems stabilise. But, as of next month, we will be on a new category altogether, and from the look of it, it’s going to be a little less crowded, so we may well see our ranking on those charts increase!

These charts show our downloads per country, both for this month, and for the life of the podcast. The biggest note from this, is that Australia, normally our #2 country by a significant margin, has been bested! The United Kingdom now has more downloads than Australia (although the United States continues to be #1 by a country mile), almost certainly 100% due to being highlighted on the BBC in June.

Nym’s Nebulous Notions

Nym’s Nebulous Notions is a very different set of data to LNL. Nym was released in one fell swoop, so unlike the standard heartbeat of Love and Luck, Nym’s patterns won’t reflect new items on the feed - every item is someone discovery and trying the show. This means, among other things, that making a distinction between “debut” and “archive” downloads doesn’t really make sense for Nym. We’ll still follow day to day, as there’s enough data to make that usable:

This chart starts from Nym’s Launch day to the end of July (since this is the first month we’re seeing the data!). The month-to-month figures for Nym are:

June: 3883 download/listens
July: 1581 download/listens

We can see the quite successful first day or so, with a few extra spikes (from things like being on AV Club’s Podmass and such), but otherwise with no general pattern. I don’t think I can even say that the show’s downloads are really going down over time outside of these spikes - the pace of downloads seems to be pretty stable, honestly, though we’ll see how that goes once next month’s numbers come through.

This chart breaks out the download divisions by episode and month. Because this is just the start of this data series, there’s not a lot to see yet. One interesting curiosity is that weird uptick on Episode 12, which I have a theory about. Many podcatchers, will automatically download the most recent episode of a show when you subscribe to it. For most shows, the most recent episode changes, so this effect isn’t as pronounced (it only gets pronounced if the show is on hiatus for while), but I expect to see Episode 12 be weirdly high as we progress from here. One thing I do note is that it seems that if people hit Episode 5, they’re far more likely to finish the show - there’s almost no drop in downloads episode-to-episode from that point.

Since Nym’s only been around for about 2 months, I’ve just included the grand total here, rather than the monthly breakdowns. Fun thing to notice here is that the United States, is once again number one on our downloads list, at 64.18% of our total downloads, with Australia a distant second at 12.65% of the total. I think this indicates, above all else, that the US Fiction podcast market is just absolutely dominant, thanks to much of the fiction podcast critique and promotional apparatus being based in the US. I’d be curious to talk with other Australian fiction podcasters to see if this pattern holds for them as well.

This last chart for Nym is Nym’s journey through the Apple Podcasts Performing Arts charts. Navigating through, we see that Nym started off extremely well - dropping 12 episodes at once is generally pretty conducive to getting a big initial boost. After that, we see that that charts pretty well track downloads, not surprising considering the country details above. Because Nym won’t get any more release boosts, Nym will probably tend to stay pretty low in the charts unless more exposure boosts the show. As with Love and Luck, Nym has moved to the Fiction: Science Fiction category, so there may well be an apparent bump in chart ranking as we move to the new (rather smaller) category.

Floodlight Viscera

Floodlight Viscera is a very small podcast - one that we don’t normally keep much track of. It gets very little promotion from us, and is designed to be a no-stress creative outlet for Erin, so we tend to keep it that way. That means that until this month, I hadn’t really taken a good look at the stats for FLV, despite the podcast version of FLV being around for nearly 9 months. Let’s take a closer look!

So, Floodlight Viscera differs again from Nym and LNL. It’s on a monthly release schedule, and as mentioned, we do no marketing for it, which means that it’s numbers are super low. In fact, FLV has had in total 342 downloads/plays across it’s lifetime of 9 months, which means daily breakdowns aren’t useful for looking at how it runs, so we’ll aggregate things to monthly. Because it’s ongoing, looking at Debut vs Archive can still give us some interesting data, so let’s keep that split in our first chart:

Unlike LNL, Floodlight Viscera gets very few archive downloads, and not a lot of people go through the backlog. This isn’t surprising, considering FLV doesn’t need to be listened to from start to finish (although it’s good stuff, so feel free to do so!). If FLV gains more organic traction, we might see these figures change, but of course we’re not focusing energy on new listeners for FLV, so that’s not terribly likely to happen. There look to be a couple of spikes of backlog interest, but of course the figures are so low for FLV, these typically represent 1 or 2 people running through the back catalog, rather than any discernible pattern.

The Country stats for FLV are somewhat incomplete - we didn’t have country data when we started the feed, and Pinecast only lets you go back 6 months, so that’s what we’ve got. What’s interesting is that the US-bias is still present here - the vast majority of downloads come from the US. Considering the main group of people we talk about FLV to are our patrons, who also tend towards USians, perhaps this explains it. We’ll see how the new website affects these figures!

I’m going to leave the FLV figures there - with so little data, the rest of the figures don’t really elaborate on anything.

And that’s it for all our shows! If you have any questions, you’re more than welcome to hit me up on twitter, I’m @passerkirbius, I’m always happy to chat stats!